In today’s marketing environment, it is crucial that businesses have a presence in
social media. Social media marketing can be intimidating and time consuming if
you do not plan and establish a foundation from the beginning. It’s one thing to
set up your LinkedIn page, but planning how and when you are going to post to
you’re your clients, fans and future customers is another story. Keeping your
followers engaged is where most businesses fail in the social media atmosphere.
But why Social Media you might ask? Social media marketing has many benefits.
Through the different channels available for social media, you can increase
exposure for your business, increase traffic to your website, increase search
rankings, generate leads, develop raving fans, improve your sales, grow business
partnerships, and best of all reduce your marketing expenses.
No longer do you need to take out costly ads in the yellow pages or in
newspapers. Those are still great options, but social media provides quicker
results you are able to measure and track month to month.
In this report, I will walk you through LinkedIn and how you can create your
vision and goals for your LinkedIn profile. While it isn’t vital for you and your
business to participate in LinkedIn, it is a good idea to at least have a presence
here and point them to your website or a way to interact with your business.
You do not want to lose a potential client just because you’re not found on
LinkedIn.
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