List maintenance is one of the most important subjects in online marketing.
Your list is your number one and most basic bottom level output for your
promotions. It‟s expensive and time consuming to gather, but forms one of
the most powerful resources and profit potential you have.
For this reason, we need to understand exactly how it works. Throughout
my time in online marketing, I‟ve tried many different formats. There are
clear differences that allow some methods to come out on top, while some
fail miserably.
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