Worldwide, YouTube has over 1 billion users (yes, a billion)
and a whopping 30 million of them watch videos every day.
An astounding 5 billion videos are viewed each day, totaling
in over 500 million hours of daily viewing. Over 300,000 new
videos are uploaded daily. 80% of people ages 18 to 49
regularly watch YouTube videos. Over 50% of YouTube
videos are viewed on mobile devices. The average mobile
viewing session lasts 40 minutes, so there’s an amazing
opportunity to connect with your audience there. 38% of users
are female and 62% are male.
So clearly the general stats and demographics are there and
by themselves they warrant using YouTube as a marketing
channel, but the marketing-related stats are even more
compelling.
Today, around 87% of online marketers use video content.
One-third of online activity is watching videos. 92% of mobile
video viewers share the content they watch. When given the
choice, 59% of executives will choose video content over
written articles. Video drives a 157% increase in organic traffic
from SERPs. The click thru rate of emails with videos is 96%
higher. Content retention increases from 10% to 95% when
comparing video to text. Users spend 88% longer on websites
with video. Blog posts with video attract 3x more inbound
links. Adding video to ads increases engagement by 22%.
And 85% of businesses have in-house staff who curate video
content, which shows you how important all your competitors
think video marketing is.
That settles it. You obviously need to be marketing on
YouTube. Next up, we’ll talk about establishing YouTube
marketing goals.
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