Before you can write effective e-mail copy you need to be sure that you understand what it is you are really selling. I emphasized the word really for a reason.
Let’s take a short quiz. Answer this question:
“What am I selling?â€
If you answered that question with a product name or a service description, you’re only half right. Yes, you are selling a product or description ultimately, but that’s not what the e-mail should be promoting.
It’s not likely that you’re going to make a sale directly from your e-mail. Most marketers know this and that’s why they craft their e-mail messages to strike directly at the heart of what e-mail is supposed to do.
Rights: Master Resell Rights
The following dictates the terms and conditions to the rights of this product:
[YES] Can sell and keep 100% of the sales. [YES] Can edit the squeeze page. [YES] Can be bundled into another paid package and sell at a higher price. [YES] Can be used as a bonus to another product you are selling. [YES] Can be sold in a Dime sale event. [YES] Can be added into a paid membership site. [YES] Can pass on the Master Resell Rights privilege to your customers. [YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.