Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this
profession, then resting on your laurels and sticking with what you know simply isn’t an option any
more.
It was only a few years ago that we believed the best way to succeed at SEO was to stuff a page full of
keywords and to pay for links from as many sites as possible. Of course, we know that this will get a
site penalized and even de-indexed pretty quickly these days!
Today, Google is an AI-driven company. Google wants to combine its search engine with its smart
assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be
able to answer in natural language by pulling from the web.
Future implications of this aside, what it means for webmasters right now, is that they need to start
being smarter about their use of keywords and the type of content they produce. They need to think
about using markup language, employing latent semantic indexing, and getting links from sites that
Google trusts, with plenty of authority. They need to do all this while STILL producing content that is
engaging and entertaining for real, human readers.
This is such a nuanced and complex topic, that you’ll find you can no longer just ‘guess’ what will
work. And you can no longer make assumptions.
The ONLY way to succeed online, is to take a data-driven approach. That means watching your stats
and metrics extremely closely, but it also means running split tests, which can help you to identify the
precise techniques and strategies that are guaranteed to bring your website success.
In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire
industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how
you can employ it to amazing effect.
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