EMAIL MARKETING BASICS
Ever since the Internet went online, email has been hugely popular with
everyone. At first, it was just a tool to keep in contact with people in one’s
office, but soon, it became the tool of choice for marketers online. Knowing
how to develop an email contact list and how to market to people online can
establish your business and make your sales grow exponentially. Doing it
right has many rewards, but doing it wrong can also cost you.
THE BASIC STEPS
While the basic steps are easy, you can create variations and specific
marketing strategies to appeal to the reader of your emails, no matter what
step you’re on. Literally, you will want to do the following to start an email
campaign:
- Set up a capture page
This is the page that entices readers to add their names to your
mailing list. It can include a free offer, like a newsletter, report, or
ebook, or it can give out a coupon as a nice gift for adding their
names. - Use a double opt-in form
Next, you want to use specific techniques to safeguard your list from
spammers and hackers. The double opt-in is the standard practice
these days, and we’ll go over that further later. - Set up autoresponders
After you have captured an email and verified the new subscriber,
You’ll want to send them a thank you for subscribing. There are
numerous activities that you will want to do to confirm some step in
the email campaign, and if you were to do them all manually, you’d
never get off of the computer. That’s why you need to set up
autoresponders to work for you. - Create multiple lists
While everyone may be signing up using the same tools, they may not
all go onto the same list. You should categorize your subscribers so
that you can target them quite specifically with particular products and
promotions that will appeal to them.
Rights: Master Resell Rights
The following dictates the terms and conditions to the rights of this product:
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.
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