In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

 

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[YES] Can be sold [YES] Can offer Resell Rights [YES] Can offer Master Resell Rights [YES] Can resell Private Label Rights [YES] Can be edited [YES] Can put your name as the author [YES] Can be broken down into articles [YES] Can be used as web or e-zine content [YES] Can be added into membership sites [YES] Can be sold in any format [YES] Can be packaged [YES] Can be offered as a bonus [YES] Can be sold on auction sites [YES] Can be published offline [YES] Can be given away (in any format)