The headline is the single most important element to test and can result in HUGE improvements in your conversion rate. Other important elements you can test one by one are your landing page layout, website colors, images, call to action, price, guarantee, etc.The list goes on and on, but those are some important ones to consider first.In order to gain statistical confidence in your test, it’s advised that you send at least 300 unique visitors to each landing page. Some marketers even prefer a higher baseline number, such as 500 unique visitors to each landing page. However, it should be noted that some split tests may produce an extreme difference in the results and if one page is performing very poorly, then you may consider ending the split test early. Nobody likes to waste traffic. If you have a clear winner early, then you may choose to end the split test, so you can maximize your ROI. This is especially true if you’re using paid advertising to generate traffic. Once your split test has achieved statistical confidence, it’s time to analyze your results. The essential metrics you’ll be tracking and analyzing are unique visitors, conversions and conversion rate.
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[YES]Can be added into paid membership websites
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[YES]Can be offered as a bonus
[YES]Can be used to build a list
[YES]Can print/publish offline
[YES]Can be given away for free
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[YES]Can convey and sell Resale Rights
[YES]Can convey and sell Master Resale Rights
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