Resale Rights are somewhat of a confusing topic for many people. Learning how to properly determine the rights that you actually get when you purchase a product with resell rights can be a complete nightmare.
In general, there are three major options that the most common types of resale rights and each has its own particular set of rules. Trying to ensure that you get the exact rights that you need is much easier once you actually understand all of the differences.
The first set of rights that are used for resell are the master resell rights. These rights are sold to an individual and enables them to turn around and sell the product, to someone else. That would then enable that person to turn around and resell it as well. To make this a bit easier to understand we will assume that Tom created an article. He sold master resell rights to Stella and Steven. Because Stella and Steven had purchased master resell rights they would have the ability to turn around and resell the rights to someone else. The rights that Stella and Steven choose to sell can differ from the rights that they were given. They could choose to sell either master resell rights, or they could instead opt to only sell basic resell rights.
Rights: Master Resell Rights
The following dictates the terms and conditions to the rights of this product:
[YES] Can sell and keep 100% of the sales. [YES] Can edit the squeeze page. [YES] Can be bundled into another paid package and sell at a higher price. [YES] Can be used as a bonus to another product you are selling. [YES] Can be sold in a Dime sale event. [YES] Can be added into a paid membership site. [YES] Can pass on the Master Resell Rights privilege to your customers. [YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.