In podcasting, you want the right people tuning in to your show because they’re the ones who are going to be benefiting the most from your recommendations. They’re your “fans.” The more engaged your audience, the higher your conversion rates for whatever product or service you’re going to put in front of them eventually!
But how do you capture the right audience?
The answer to this may surprise you: you need a podcast that talks about a specific niche. The more specific your niche, the more you’re able to target the right kind of people you want to help.


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