Internet marketing has done a LOT of great things for businesses. This is especially true for individual
entrepreneurs and marketers. People who once wouldn’t have stood a chance of going head-to-head
with big businesses now finally have the same means for reaching gigantic audiences and tracking
metrics. This has levelled the playing field and essentially enabled thousands of happy marketers to
retire early to their own private islands (well, maybe a few).
Either way though, tools like email marketing, Facebook ads, Google ads, SEO, content marketing and
more are a godsend for the small business.
The only problem? These tools in some way make things a little bit too easy. That’s especially true
when you think of those ready-made business-in-a-box type offers. You know the ones: the ones where
you buy a digital product to sell, along with your email sequence, your sales page, and more.
The issue with this is that while those systems might work well, the buyer doesn’t really understand
how to use them. And as such, they don’t get the full benefit.
What’s worse, is that because we’re so reliant on all these “easy wins,” many of us have lost some of
the most fundamental and powerful business skills.
In particular?
Talking to people.
That’s right: actually speaking to someone in a live and interactive manner so that you can listen to
what they have to say and actually respond. And this makes ALL the difference.
Why? Think of it this way: when you try and sell something through a sales page (a single page that
explains to visitors how great a product is), all you will end up doing is talking at them. You can use
every psychological technique in the book to try and make your product sound great, but at the end of
the day, this is a one-way conversation.
The same thing is true with email marketing, with advertising, and with just about every other tool in
the internet marketer’s tool belt.
And that just doesn’t work all the time.
You might be lucky. You might write the perfect sales pitch that happens to perfectly tap into the way
that the visitor is feeling right now. You might answer all their questions, and assuage all of their fears.
But then again, you might misread the situation. You might not realize that this particular customer
isn’t that concerned about earning money. Or that they don’t like reading. Or that maybe they don’t
like being spoken to that way.
Or maybe they have a question: should they get package A or package B?
Can you guarantee that X?
Because no one is around to answer their questions, they will leave. And You’ll never get the chance to
sell to them again in most cases.
Compare this with an ACTUAL conversation. In an actual conversation, you still do your sales spiel. You
still dish up all the facts and figures and explain why they should definitely choose your product. But
then you open up the floor. NOW you have the opportunity to their questions. Or at least you just try
and judge from their responses how they might be feeling.
If they’re into it? Great! You can double down on that strategy and really drive home the sale.
If they’re apprehensive? You back off. You try a different tact. Right there you’ve already kept someone
who would otherwise have left.
If they have a specific question? You ask them what that is and then answer it for them.
And suddenly, you can turn a pitch that isn’t going so well around.
This is the power that any great door-to-door salesman has at their disposal. And it’s something that is
lost when you use any kind of “ready made” sales pitch.
What’s more, is that it’s something that SO MANY of us have forgotten how to do – simply because we
haven’t had the opportunity or the need.
But what if we regain that skill and bring it right back?
Master Resale Rights Terms and Conditions
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can be given away for free
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights
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