Perhaps the best place to start is by asking what makes a great
leader. What is the end goal here? What are you aspiring to?
When we think of great leaders, we will often think of inspiring
superhero types. People with heroic, puffed out chests, powerful
voices and a cool air of confidence. They always know the right thing
to do and they have the uncanny ability to reel off motivational and
inspiration speeches at the drop of a hat. No one ever defies these
great leaders because they don’t want to – the leaders are so just and
wise that they have no need. But if anyone ever did cross them, they
would be immediately be put to rights with a stern but fair judgement
and unquestionable authority. These are the leaders that make us
feel safe, that steer our ships through uncharted waters and that
make us feel like we can do anything as a team. These are the heroes
taken straight out of the Saturday morning cartoons you probably
watched as a child (which, by the way, are based very much on our
Father and Mother archetypes).
Now the chances are that you probably have known a few people
like this in your lifetime. Perhaps you have a parent who really is
that wise, all-knowing figure. Or maybe you had a teacher that
inspired you when you were younger and helped you to make the
career choices that led you to where you are today.
You might also know of some famous real-life characters who fit
this bill. Perhaps you know of a few celebrities who you look up to,
or a few historical characters even.
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[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
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[YES] Can put your name on the sales letter
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