First and foremost, there’s a big difference between releasing a product and actually launching it. Nowadays, every chump and his mother are claiming to be having a product launch. Listen, you take that the way that you may but there’s all of these WSOs, “Dude, I’m having a launch, bro. Promote my shit, come on dude, I’m really centre spot.†Something that like it’s three videos, it’s recorded with Jing yesterday and then today they announce a product launch like it—that’s not a launch. What’s happening is not only is that happening more and more frequently, but the people doing it have no freaking clue about how to do it or how to do it properly. They make a couple of bucks and they think that’s a successful product launch, it’s not. The worst and scariest part about it is that then all of a sudden they become product launch experts in their own mind and they start teaching how to launch products before you know it.
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