Why Instagram? Check Out the Statistics Below
We know that you only have so much time in the day, so you
might be in search of some quantifiable facts as to why
Instagram is where you should be investing your time and
resources. Here are some statistics that businesses across
every industry simply can’t ignore. Instagram has over 700
million active users (yup, you heard that right), 400 million of
whom use the app every single day. 80% of these users are
outside of the U.S. Over 80% of Instagram users follow and
engage with multiple businesses, products, or services. Over
250 million Instagram users engage with the Instagram stories
(paid advertising) each day which makes it a dream come true
if paid ads are your focus. Users share over 95 million photos
and videos each day. Most Instagrammers are between 18 to
29 years old. 38% of women use Instagram and 26% of men.
Over 8 million registered businesses use Instagram. Over 120
million Instagrammers engage with brands directly after their
Instagram engagement—visit their website or profile URL,
direct message in Instagram, email, call, visit other social
platforms, or get directions. By the end of 2017, 70% of brands
will be on Instagram. Over 60% of users have learned about
a new product, services, business, or brand after finding them
on Instagram. Instagram posts with hashtags receive over
12% more likes, comments, tags, and shares. The average
business or brand posts 5 times per week
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