Webinars have become one of the most popular ways to promote a business
in the past few years. They are so effective because they provide an
immersiveness that other forums of media do not and attendees get real-time information delivered straight to them, not to mention the
interactivity of question-and-answer sessions. According to the Adobe
Software blog, webinars rank in the top three of the content delivery
methods out there.
If you are reading this book and have no idea what the word ‘webinar’
actually means, it is a method of communicating to a group via a specific
platform, with the ability to share information with them like voice, text,
slides, multimedia and more. Webinar is a play off of the word ‘seminar’
because that’s what a webinar basically is – a seminar for the web.
In order to use a webinar to promote your business, you are going to need
to know the secrets to a successful webinar. This book is your guide to
putting on a successful webinar, including emphasis on the most important
concepts. According to SlideShare, the elements that engage 70% of people
the most are interesting content and a passionate speaker.
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