Facebook is a massive traffic
monster. As of this writing, it has
over 1.3 billion, and that’s with a
capital B, daily active users.
Think about that, over 1.3 billion
people using the same website day
after day. On top of this, it continues to grow.
Also, when people are on Facebook, they pretty much stay there, and they view
page after page of content. In fact, on a month to month basis, Facebook has
slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn’t impressive enough, the next platform that gets the highest
percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage.
Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world’s total
population, more than 22% of
people on the planet use Facebook
with some level of frequency.
The point is, Facebook is a massive traffic monster. You really cannot
afford to miss out on Facebook and its marketing potential
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