Are you sitting comfortably? Do you have a pen and paper to hand?
Great! Because we’re about to dive into some of the best social
media marketing strategies that you never heard of. Any of these
techniques can potentially help you to reach a larger audience and
get more clicks, shares and likes. In short, this document can at
least double the amount of traffic you get from social media.
Ready? Let’s go!
Number 1: Engage
It sounds simple but you’d be surprised how few brands and
channels actually do this! If you want to get more people to follow
you, then just be a little more active. Like images by other creators
on Instagram, comment on their posts and follow them. If you take a
look at a large proportion of Twitter and Instagram accounts with
1,000+ followers, almost all of them also follow 1,000+ people!
The key thing to recognize here is that social media is a
communication tool first and foremost. This is what the platforms
are designed for, and so it’s a HUGE aspect of your strategy to
omit.
Just as important is to engage with the community on your own
posts. When someone comments on your picture on Instagram,
make sure that you respond to that comment. This is important
because it makes that person feel valued. They are now more likely
to comment on your next image, and much more likely to hit LIKE.
Over time, that means your images will gain an exponentially larger
number of likes, which will mean they show up more in the discover
tab and elsewhere. In other words, it is by nurturing that community
that you will lead to a huge amount of growth over time.
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