THE INDIVIDUAL AS A DROP OF WATER
Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines. Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That’s one way that water is moved across the network of tributaries on the Internet. The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.
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