5 Secrets To Building an Engaged Facebook Group

The first secret to making a highly successful Facebook group is to make it a secret group. You will select this setting in the privacy options, and it will mean that people can’t see what you”ve posted unless they have also joined. Why is this important? Firstly, because it makes people curious. People naturally want what they can’t have, this is an in-built evolutionary aspect of our psychology, and it’s something that you can use to your advantage. Moreover, having an exclusive group makes it more appealing simply because it is less readily available. People like to think of themselves as VIP and important, and again, this comes from a strong evolutionary imperative to “fit in”. Simply causally referring to your group as a “VIP group”, or talking about the members as your “VIPs” can be enough to create a strong incentive for people to join up.

 

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