When you plan out your content marketing strategy, your end goal is basically to put your brand in front of people whoâ€™ve no idea who you are and turn them into customers. Sounds like a pretty tall order, right? Thatâ€™s because it really is, but itâ€™s very much doable.

Content marketing is basically a numbers game. You want to get your brand in front of as many people as possible (belonging to your target audience, of course). This is because only a small percentage of your leads will turn into prospects, and an even smaller number of prospects will turn into customers.

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