Influencer marketing means that one or more people are deployed to influence the behavior of
a target group. Well-known influencers usually have many followers on social media, and in
particular on the app Instagram. By posting specific content that is align with your content
strategy they can “influence” their followers.
So, what is an influencer? The definition of an influencer is someone who has the power to
influence / affect the purchasing decisions of others. There are several reasons why someone
has the power to influence others, amongst them are authority, knowledge or because they are
seen as experts. Furthermore some of them have a strong relationship with their followers,
their followers feel as connected to the influencer as to their inner circle. Whenever they
recommends a certain product / service they are very open to this recommendation. Note:
authenticity is key!
Anyone who thinks millennials don’t do that much and are lazy has probably never met a social
media influencer. This actually also applies to anyone who thinks that social doesn’t play a
crucial role in a business. Influencers are and will continue to be the future of advertising.
Old-fashioned advertising campaigns via TV, radio and banners on the internet are making way
for the popular millennial that (usually) advertises brands on social media platforms, mainly
Instagram. Influencers replace the billboard and TV commercial. And this strategy works for
businesses where old-fashioned marketing doesn’t, scientists say.
Nowadays they belong to the fixed mix of marketing methods of many major brands.
Influencers are a great, new way for businesses to bring brand awareness to people in a more
authentic and sincere way.
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