CPA, which stands for Cost per Action, is basically a form of affiliate
advertisement that is used by almost all companies throughout the world
in order to generate leads for their products. This marketing is done by
affiliates who work through their own websites in order to send traffic to
the advertiser’s website for the product of the company. CPA deals with
specific forms of marketing which involve pay per click and pay per lead
ads.
Although Google used CPA networking as a major part of their advertising
campaign till June 2008, eBay has now taken up this form of marketing
and calls it AdContext. CPA is also known as Cost per Acquisition. This
makes more sense literally, since affiliate advertisers under CPA networks
are paid based on what the advertiser acquires from his or her customers.
There is no returning of funds in this sort of advertisement. As long as the
entire action is completed by potential customers, affiliates get paid per
lead that they provide to the advertiser. This makes it easier and simpler
for advertisers to work for their company, as well as for affiliates to work
for their advertisers.
Since there are many CPA networks out there and hundreds of affiliates
are hired from these networks, advertisers usually have affiliate managers
who go through the resume of each of these affiliates and hire only those
who have the best lead generation records, or are the most appropriate
for a specific line of marketing.
Unrestricted PLR License
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
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[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can be given away for free
[YES] Can convey and sell Personal Use Rights
[YES] Can be added to free membership websites
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
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