“Bread and Butter!” That is what people say who are walking along and an obstacle
comes between them. They release one another’s hand and walk on either side of the
obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter
belong together.
Another way the term „Bread and Butter‟ is used is to denote the main substance of an
enterprise. “That trick is his „Bread and Butter‟ trick.” This means that it is the backbone
of his act and that he depends on it and relies on it regularly to sustain him.
Both interpretations of the term „Bread and Butter‟ apply to list building and Internet
Marketing. You just can’t have one without the other. You can’t separate the two
because they belong together and, likewise; they are the sustaining part of an Internet
marketers business.
List building is the first, most important and most constant of all the tasks that
Internet marketers engage in. Their lists are their bread and butter and their lists and
their businesses belong together. Neither can exist without the other.
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[YES] Can offer Resell Rights
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[YES] Can be edited
[YES] Can put your name as the author
[YES] Can be broken down into articles
[YES] Can be used as web or e-zine content
[YES] Can be added into membership sites
[YES] Can be sold in any format
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold on auction sites
[YES] Can be published offline
[YES] Can be given away (in any format)
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