GRAB THE HEADLINES
The first basic element of an effective Internet marketing (IM) sales page
is the headline. Just like a newspaper sells based on the front-page
headlines, your IM sales page is going to get viewers on the basis of the
main headline. Thus, you have to be sure to make this as persuasive as
possible while listing in one sentence the single biggest benefit your
product or service has to offer to the potential customer.
FONT SIZE MATTERS
Whatever your headline, you want it to be written in the biggest font
found anywhere on the sales page. That means that it is meant to grab
attention, and using the size of the font this way really sets it apart. Don’t
be too creative on the font type, as you want to make it very easy to
read; however, be very careful to make it the biggest text on the page, as
that does matter.
USE A BIG TRIGGER
There are numerous psychological triggers that will produce an immediate
reaction with your audience. You should study these triggers, understand
the demographic you are marketing to, and then choose one that is more
apt to appeal to your market segment. For instance, say you are selling a
product that could have many competitors in the market. So, you want to
make sure that whomever lands on your sales page that they order from
you, rather than taking the time to scope out the competitors and
compare offers. You find that your demographic consists of business
people who are used to deadlines and want to get a good deal. So, you
implement a time limited offer to trigger buying behavior now and make it
uncomfortable for them to take the time to look elsewhere for fear of
losing out on a great deal. In that case, you list your biggest benefit, but
you also make it clear that the offer is only available for the next 12 hours
or until the product is sold out.
THE THREE-HEADLINER STRATEGY
Some marketers like to make use of a three-headliner strategy. In this
example, you have a pre-headline to introduce the main headline. It is not
as big as the main headline and doesn’t necessarily list the biggest
benefit. It just sets the customer up to read the second, and main,
headline. The second headline is the one with the biggest benefit and
trigger. It should be a statement or offer that immediately provokes an emotional response. After that, there is a final headline that is much
smaller and that gives any additional information to clarify the main
headline. This approach works well and provides more space to be
thorough with your main headline.
Rights: Master Resell Rights
The following dictates the terms and conditions to the rights of this product:
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.
IMPORTANT! If you are offering this product with Master Resell Rights then please pass this
license on to your customers so they are fully informed on the terms and conditions to the usage
and resale of this product.
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