When you plan out your content marketing strategy, your end goal is basically to put your brand in front of people who”ve no idea who you are and turn them into customers. Sounds like a pretty tall order, right? That”s because it really is, but it’s very much doable.
Content marketing is basically a numbers game. You want to get your brand in front of as many people as possible (belonging to your target audience, of course). This is because only a small percentage of your leads will turn into prospects, and an even smaller number of prospects will turn into customers.
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