Mobile usage now represents 65% of all digital media time. As
of 2016 mobile traffic makes up over 56% of all internet traffic
to leading US websites. In response to this, 68% of
businesses now have a mobile marketing strategy and by
2019, mobile advertising will represent 72% of all US digital
ad spending.
But it’s not just businesses that are catching on. Consumers
are starting to expect more too. According to Google, 61% of
users probably won’t return to a mobile site they had trouble
with and 40% of them will go to your competitors. 83% of
consumers say a seamless experience on all their devices is
very important while 57% insist they won’t recommend
businesses with a poorly designed mobile site. Of course, all
that assumes users will even find a non-mobile-friendly site,
which is becoming less likely now that google factors mobile friendliness into your search ranking!
And that’s all just pertaining to websites. Email mobile trends
are even more eye-opening. Roughly 80% of consumers read
their emails on a mobile device and a shocking 70% say they
delete emails immediately if they don’t look good on a mobile
device! This means you need to be thinking mobile in your
web design, your SEO, AND your email marketing. Otherwise,
your business could suffer just like many others have who
failed to jump on this mobile trend…
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